Why are my competitors more successful than me?
If you have never asked this question and don’t have competitors more successful than you then stop reading, jump on your super maxi yacht and sail off into the sunset! But for the rest of us mere mortals, read on. How often do you stop and look at why they are more successful? What are they doing differently or better than you that commands more of your target audience’s attention (and wallet)? I think this question is worthy of some processing by the grey matter that lies between your ears. Time to activate the grey matter! Task: Take 5 minutes now and jot down the top 5 reasons why they are more successful than you – Go on, I double dare you! In my business, I have one such competitor that is very vocal about how successful they are. And being honest, they appear, on the surface, to be that. On a revenue basis, they are approximately five times larger than us. I spent a heap of time studying them, and it took me a long, long time to work out what they were doing better than us. We h...